RTB auction is similar to the functioning of financial markets and their exchanges, except that ad impressions are being traded instead of stocks or fixed income securities.
Questo approccio automatizzato consente di arrivare il target nato da ragguaglio specifico, analizzando dati e comportamenti degli utenti Per mezzo di procedura rapido ed efficace.
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Scegli il pubblico e il budget Dicci qual è il pubblico cosa vuoi preporre in qualità di target. Google utilizzerà questa messaggio alla maniera di segno nato da inizio Verso consigliarti le parole chiave e Aumentare la tua tetto. Ricevi consigli personalizzati sul budget.
RTB is a complex process within the world of digital advertising that involves several key players and technologies:
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Efficiency and revenue–header bidding’s simultaneous auction approach eliminated the need for waterfalling and reduced latency Durante the ad serving process.
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Campaign control. RTB offers advertisers a higher level of control over their click here ad campaigns. They can actively manage and tailor various aspects of their campaigns, ensuring that their brand’s message and image align with their desired placements and target audience.
Risposta negativa waterfalling–the term “waterfall” refers to the sequential order Con which demand sources are considered for an ad impression.
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Brand safety has become an important concern for advertisers Durante recent years and some participants offer advertisers better brand safety through RTB by using technologies which prevent their advertising content being shown on unsuitable websites or next to inappropriate content.
DSPs provide advertisers with a wide range of features – access to large ad inventory, precise targeting of users, single dashboard to manage campaigns across many different networks, real-time bidding on ads, their tracking and sophisticated ad optimization.